That "only" attached to the Z rating has been the source of consternation for many a gamer in Japan. Unlike the ESRB's "Adults Only" rating, CERO's Z seems to be applied almost exclusively based on violence standards -- if there's too much blood, you're out. What's worse, while a Z on the box isn't as bad as an AO rating in America (or being refused classification at all in Australia, effectively banning it from shelves), it essentially means that the game cannot be advertised in any public manner within Japan.

The situation came to a head recently when Sony's God of War III was given a Z, even though the first two games both got D ratings in Japan. Game-store owners were, to say the least, miffed. "[The Z rating] basically means I can engage in no practical advertising," one Tokyo-based store owner blogged last month. "There are no TV ads, no videos playing in the store. The best I can do is put up posters and flyers, but no matter how great the game is, you can't show what makes it fun with still images. Capcom [the publisher of GOW 1 and 2 in Japan] spent all this time building up the brand, and now it's all ruined!"

That "only" attached to the Z rating has been the source of consternation for many a gamer in Japan. Unlike the ESRB's "Adults Only" rating, CERO's Z seems to be applied almost exclusively based on violence standards -- if there's too much blood, you're out. What's worse, while a Z on the box isn't as bad as an AO rating in America (or being refused classification at all in Australia, effectively banning it from shelves), it essentially means that the game cannot be advertised in any public manner within Japan.

The situation came to a head recently when Sony's God of War III was given a Z, even though the first two games both got D ratings in Japan. Game-store owners were, to say the least, miffed. "[The Z rating] basically means I can engage in no practical advertising," one Tokyo-based store owner blogged last month. "There are no TV ads, no videos playing in the store. The best I can do is put up posters and flyers, but no matter how great the game is, you can't show what makes it fun with still images. Capcom [the publisher of GOW 1 and 2 in Japan] spent all this time building up the brand, and now it's all ruined!" ]]> http://www.brandsonly.nl/nintendo/2010/03/10/all-about-japans-anti-violence-game-rating-system/feed/ 0 http://www.brandsonly.nl/nintendo/2010/03/10/super-robot-taisen-prequel-announced-2/ http://www.brandsonly.nl/nintendo/2010/03/10/super-robot-taisen-prequel-announced-2/#comments Wed, 10 Mar 2010 13:19:00 +0000 Kevin Gifford tag:feeds.feedburner.com://c9e288d9a5f4c3d7a325968ddc615e54
Over in Japan this week, Namco Bandai Games took the veils off Masou Kishin: The Lord of Elemental, the latest game in their sprawling Super Robot Taisen series of anime-inspired robot sims. The game is due out for the Nintendo DS May 27 in Japan for the retail price of 6090 yen.

The Lord of Elemental is more than just another SRT Original Generation title -- it's the one that kicked off the whole series, sort of. Originally released in 1996 for the Super NES in Japan, the game marks the debut of hot-blooded robot pilot Masaki Ando and his elementally-powered craft Cybaster, popular enough that they starred in a 26-episode TV anime in 1999. Once a normal Japanese kid, Masaki gets his mecha career kick-started in this game when he's summoned to La Gias, a world housed under the Earth's crust, and asked to pilot one of the four elemental robots built by the kingdom of Languran to stave off a prophesied disaster.

"We've never dug into the backbone of Masaki and Cybaster, even though they both appear regularly in the SRTOG series," producer Takanobu Terada told Famitsu magazine this week. "The Lord of Elemental answers the question of where those characters came from."

The Lord of Elemental is more than just another SRT Original Generation title -- it's the one that kicked off the whole series, sort of. Originally released in 1996 for the Super NES in Japan, the game marks the debut of hot-blooded robot pilot Masaki Ando and his elementally-powered craft Cybaster, popular enough that they starred in a 26-episode TV anime in 1999. Once a normal Japanese kid, Masaki gets his mecha career kick-started in this game when he's summoned to La Gias, a world housed under the Earth's crust, and asked to pilot one of the four elemental robots built by the kingdom of Languran to stave off a prophesied disaster.

"We've never dug into the backbone of Masaki and Cybaster, even though they both appear regularly in the SRTOG series," producer Takanobu Terada told Famitsu magazine this week. "The Lord of Elemental answers the question of where those characters came from."