Disney Wants Epic Mickey to Reach “Nintendo Levels” of Quality
Why do Nintendo games, on average, sell so much better than third-party games on the Wii? There are probably a number of ways to answer that question, but according to Disney Interactive Studios executive VP and general manager Graham Hopper, it’s about giving games the time and care they need to reach the “Nintendo level” of quality — and they intend to do so with Epic Mickey.
“I think we’ve tried to learn from the things Nintendo does well,” Hopper said in an interview with Gamasutra. “One of the things that Nintendo does on their own platforms is they give their projects the time and appropriate resources to be successful, and they iterate until they get there. And I think we’re doing the same with Epic Mickey, giving it the time and resources to be successful.”
That, Hopper hopes, will lead to better success than many third parties find on Wii. “I’ll tell you that I don’t think all other third parties are approaching the Wii in the same way. If there’s a third-party game that I think has potential to be as successful on the Wii to Nintendo levels, I’d like to think it’s Disney Epic Mickey. We’re following the same playbook.”