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	<title>Apple News</title>
	<link>http://www.brandsonly.nl/apple</link>
	<description>All you ever need to know about Apple!</description>
	<lastBuildDate>Thu, 11 Mar 2010 22:45:00 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>How soon is now? Pre-order timing for iPad confirmed, 5:30 am PT</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/cult-of-mac/" rel="tag">Cult of Mac</a>, <a href="http://www.tuaw.com/category/ipad/" rel="tag">iPad</a></p><a href="http://www.flickr.com/photos/flattop341/217869786/"><img border="1" hspace="8" vspace="8" width="310" height="416" align="right" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/217869786bf5f540a45small.jpg" /></a>We've had more than a few inbound requests today, via email and Twitter, asking a slightly obsessive but completely understandable question: <i>When can I pre-order my freakin' <a href="http://www.tuaw.com/tag/iPad/">iPad</a>?</i> <br />
<br />
True to form, the simple answer of "March 12th" is not adequate for the real <a href="http://www.tuaw.com/2010/03/11/im-ok-youre-ok-its-cool-to-be-an-early-ipad-adopter/">early adopters</a>, and they ask again: <i>Yes, I know that, but what <b>time</b> can I push the button? When does the pre-order page go live on <a href="http://store.apple.com">store.apple.com</a>? Do I need to stay up all night, refreshing the page?</i><br />
<br />
We understand. We know where you're coming from. We asked Apple PR to help you plan your day tomorrow, and they responded: <br />
<br />
"Customers can pre-order online at <a href="http://www.apple.com/">apple.com</a> at <strong>5:30am Pacific time</strong> on Friday, March 12."<br />
<br />
<div style="float: left;margin-right: 10px;margin-bottom: 2px"> tweetmeme_url = "http://www.tuaw.com/2010/03/11/how-soon-is-now-pre-order-timing-for-ipad/" tweetmeme_source = "tuaw"  </div>
There you have it. 5:30 am PT, 8:30 am ET, and for those of you who happen to have US credit cards &#38; shipping addresses but are currently elsewhere around the globe, <a href="http://timeanddate.com/worldclock/fixedtime.html?month=3&#38;day=12&#38;year=2010&#38;hour=5&#38;min=30&#38;sec=0&#38;p1=256">here's the global clock</a>. Now please have a <a href="http://www.amazon.com/Lezzo-Turkish-Apple-Tea/dp/B0006BD67W">nice cup of tea</a>, sit down with <a href="http://www.amazon.com/Insanely-Great-Macintosh-Computer-Everything/dp/0140291776">a favorite book</a>, and remember that it's still three more weeks until your new iPad hits your electrostatic digits.<br />
<em><br />
</em>
<div><em>Photo by </em><a rel="cc:attributionURL" href="http://www.flickr.com/photos/flattop341/"><em>http://www.flickr.com/photos/flattop341/</em></a><em> / </em><a rel="license" href="http://creativecommons.org/licenses/by/2.0/"><em>CC BY 2.0</em></a></div><p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/how-soon-is-now-pre-order-timing-for-ipad/">How soon is now? Pre-order timing for iPad confirmed, 5:30 am PT</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 17:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://store.apple.com/">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/how-soon-is-now-pre-order-timing-for-ipad/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19395576/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/how-soon-is-now-pre-order-timing-for-ipad/#comments" title="View reader comments on this entry">Comments</a><br />
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		<link>http://www.brandsonly.nl/apple/2010/03/12/how-soon-is-now-pre-order-timing-for-ipad-confirmed-530-am-pt/</link>
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	<item>
		<title>Safari 4.0.5 now available in Software Update</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/software-update/" rel="tag">Software Update</a>, <a href="http://www.tuaw.com/category/security/" rel="tag">Security</a></p><div style="text-align: center"><img border="1" hspace="4" vspace="4" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/safari405.jpg" /></div>
<br />
New browser time -- and unfortunately, time to restart your Mac. <a href="http://www.apple.com/safari/download/">Safari has been updated</a> (for 10.4, 10.5 and 10.6 on the Mac side, and Windows XP/Vista/7 on the Win side); it includes the improvements noted:
<ul>
    <li>Performance improvements for Top Sites</li>
    <li>Stability improvements for plug-ins, and for sites with SVG graphics and online forms</li>
    <li>Fixes issues affecting settings changes to some Linksys routers and iWork.com user comments</li>
</ul>
There are also a <a href="http://support.apple.com/kb/HT1222">slew of security fixes</a> in this update; full list is in the continuation of this post, via the Apple Product Security mailing list.<br />
<br />
The update weighs in at 31.8 MB on my Snow Leopard install, but your download size may vary. You can get it in Software Update or via the <a href="http://www.apple.com/safari/download/">Safari download page</a>.<br />
<br /><div>Safari 4.0.5 is now available and addresses the following:</div>
<div> </div>
<div>ColorSync</div>
<div>CVE-ID: CVE-2010-0040</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Viewing a maliciously crafted image with an embedded color</div>
<div>profile may lead to an unexpected application termination or</div>
<div>arbitrary code execution</div>
<div>Description: An integer overflow, that could result in a heap buffer</div>
<div>overflow, exists in the handling of images with an embedded color</div>
<div>profile. Opening a maliciously crafted image with an embedded color</div>
<div>profile may lead to an unexpected application termination or</div>
<div>arbitrary code execution. The issue is addressed by performing</div>
<div>additional validation of color profiles. This issue does not affect</div>
<div>Mac OS X systems. Credit to Sebastien Renaud of VUPEN Vulnerability</div>
<div>Research Team for reporting this issue.</div>
<div> </div>
<div><br />
ImageIO</div>
<div>CVE-ID: CVE-2009-2285</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Viewing a maliciously crafted TIFF image may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A buffer underflow exists in ImageIO's handling of TIFF</div>
<div>images. Viewing a maliciously crafted TIFF image may lead to an</div>
<div>unexpected application termination or arbitrary code execution. This</div>
<div>issue is addressed through improved bounds checking. For Mac OS X</div>
<div>v10.6 systems, this issue is addressed in Mac OS X v10.6.2. For Mac</div>
<div>OS X v10.5 systems, this issue is addressed in Security Update</div>
<div>2010-001.</div>
<div> </div>
<div><br />
ImageIO</div>
<div>CVE-ID: CVE-2010-0041</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may result in sending</div>
<div>data from Safari's memory to the website</div>
<div>Description: An uninitialized memory access issue exists in</div>
<div>ImageIO's handling of BMP images. Visiting a maliciously crafted</div>
<div>website may result in sending data from Safari's memory to the</div>
<div>website. This issue is addressed through improved memory handling and</div>
<div>additional validation of BMP images. Credit to Matthew 'j00ru'</div>
<div>Jurczyk of Hispasec for reporting this issue.</div>
<div> </div>
<div><br />
ImageIO</div>
<div>CVE-ID: CVE-2010-0042</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may result in sending</div>
<div>data from Safari's memory to the website</div>
<div>Description: An uninitialized memory access issue exists in</div>
<div>ImageIO's handling of TIFF images. Visiting a maliciously crafted</div>
<div>website may result in sending data from Safari's memory to the</div>
<div>website. This issue is addressed through improved memory handling and</div>
<div>additional validation of TIFF images. Credit to Matthew 'j00ru'</div>
<div>Jurczyk of Hispasec for reporting this issue.</div>
<div> </div>
<div><br />
ImageIO</div>
<div>CVE-ID: CVE-2010-0043</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Processing a maliciously crafted TIFF image may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A memory corruption issue exists in the handling of</div>
<div>TIFF images. Processing a maliciously crafted TIFF image may lead to</div>
<div>an unexpected application termination or arbitrary code execution.</div>
<div>This issue is addressed through improved memory handling. Credit to</div>
<div>Gus Mueller of Flying Meat for reporting this issue.</div>
<div> </div>
<div><br />
PubSub</div>
<div>CVE-ID: CVE-2010-0044</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting or updating a feed may result in a cookie being</div>
<div>set, even if Safari is configured to block cookies</div>
<div>Description: An implementation issue exists in the handling of</div>
<div>cookies set by RSS and Atom feeds. Visiting or updating a feed may</div>
<div>result in a cookie being set, even if Safari is configured to block</div>
<div>cookies via the "Accept Cookies" preference. This update addresses</div>
<div>the issue by respecting the preference while updating or viewing</div>
<div>feeds.</div>
<div> </div>
<div><br />
Safari</div>
<div>CVE-ID: CVE-2010-0045</div>
<div>Available for: Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to arbitrary</div>
<div>code execution</div>
<div>Description: An issue in Safari's handling of external URL schemes</div>
<div>may cause a local file to be opened in response to a URL encountered</div>
<div>on a web page. Visiting a maliciously crafted website may lead to</div>
<div>arbitrary code execution. This update addresses the issue through</div>
<div>improved validation of external URLs. This issue does not affect Mac</div>
<div>OS X systems. Credit to Billy Rios and Microsoft Vulnerability</div>
<div>Research (MSVR) for reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0046</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A memory corruption issue exists in WebKit's handling</div>
<div>of CSS format() arguments. Visiting a maliciously crafted website may</div>
<div>lead to an unexpected application termination or arbitrary code</div>
<div>execution. This issue is addressed through improved handling of CSS</div>
<div>format() arguments. Credit to Robert Swiecki of Google Inc. for</div>
<div>reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0047</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in the handling of HTML</div>
<div>object element fallback content. Visiting a maliciously crafted</div>
<div>website may lead to an unexpected application termination or</div>
<div>arbitrary code execution. This issue is addressed through improved</div>
<div>memory reference tracking. Credit to wushi of team509, working with</div>
<div>TippingPoint's Zero Day Initiative for reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0048</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in WebKit's parsing of</div>
<div>XML documents. Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution. This</div>
<div>issue is addressed through improved memory reference tracking.</div>
<div> </div>
<div><br />
Webkit</div>
<div>CVE-ID: CVE-2010-0049</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in the handling of HTML</div>
<div>elements containing right-to-left displayed text. Visiting a</div>
<div>maliciously crafted website may lead to an unexpected application</div>
<div>termination or arbitrary code execution. This issue is addressed</div>
<div>through improved memory reference tracking. Credit to wushi&#38;Z of</div>
<div>team509 for reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0050</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in WebKit's handling of</div>
<div>incorrectly nested HTML tags. Visiting a maliciously crafted website</div>
<div>may lead to an unexpected application termination or arbitrary code</div>
<div>execution. This issue is addressed through improved memory reference</div>
<div>tracking. Credit to wushi&#38;Z of team509 working with TippingPoint's</div>
<div>Zero Day Initiative for reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0051</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to the</div>
<div>disclosure of sensitive information</div>
<div>Description: An implementation issue exists in WebKit's handling of</div>
<div>cross-origin stylesheet requests. Visiting a maliciously crafted</div>
<div>website may disclose the content of protected resources on another</div>
<div>website. This update addresses the issue by performing additional</div>
<div>validation on stylesheets that are loaded during a cross-origin</div>
<div>request.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0052</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in WebKit's handling of</div>
<div>callbacks for HTML elements. Visiting a maliciously crafted website</div>
<div>may lead to an unexpected application termination or arbitrary code</div>
<div>execution. This issue is addressed through improved memory reference</div>
<div>tracking. Credit: Apple.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0053</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in the rendering of</div>
<div>content with a CSS display property set to 'run-in'. Visiting a</div>
<div>maliciously crafted website may lead to an unexpected application</div>
<div>termination or arbitrary code execution. This issue is addressed</div>
<div>through improved memory reference tracking. Credit to wushi of</div>
<div>team509, working with TippingPoint's Zero Day Initiative for</div>
<div>reporting this issue.</div>
<div> </div>
<div><br />
WebKit</div>
<div>CVE-ID: CVE-2010-0054</div>
<div>Available for: Mac OS X v10.4.11, Mac OS X Server v10.4.11,</div>
<div>Mac OS X v10.5.8, Mac OS X Server v10.5.8,</div>
<div>Mac OS X v10.6.1 or later, Mac OS X Server v10.6.1 or later,</div>
<div>Windows 7, Vista, XP</div>
<div>Impact: Visiting a maliciously crafted website may lead to an</div>
<div>unexpected application termination or arbitrary code execution</div>
<div>Description: A use-after-free issue exists in WebKit's handling of</div>
<div>HTML image elements. Visiting a maliciously crafted website may lead</div>
<div>to an unexpected application termination or arbitrary code execution.</div>
<div>This issue is addressed through improved memory reference tracking.</div>
<div>Credit: Apple.</div>
<div> </div><p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/safari-4-0-5-now-available-in-software-update/">Safari 4.0.5 now available in Software Update</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 17:07:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://www.apple.com/safari/download/">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/safari-4-0-5-now-available-in-software-update/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19395544/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/safari-4-0-5-now-available-in-software-update/#comments" title="View reader comments on this entry">Comments</a><br />
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		<title>iMaxi Maxi Pad iPad Case from Etsy</title>
		<description><![CDATA[<a href="http://www.tipb.com/2010/03/11/imaxi-maxi-pad-ipad-case-etsy/"><img align="left" hspace="5" width="150" src="http://www.tipb.com/images/stories/2010/03/Maxi-iPad-400x266.jpg" class="alignleft wp-post-image tfe" alt="Maxi iPad" /></a>

You knew with a name like the iPad, the jokes they would follow but Etsy takes it to a new level.

They have developed a real, usable case which is in the form of a feminine napkin &#8212; and yes it has wings. Etsy is selling these &#8220;cases&#8221; for $30.00 US for the month of March [...]<p><a href="http://www.tipb.com/2010/03/11/imaxi-maxi-pad-ipad-case-etsy/">iMaxi Maxi Pad iPad Case from Etsy</a> is a story by <a href="http://www.tipb.com">TiPb</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /> <a href="http://www.tipb.com">TiPb - The #1 iPhone, iPad, and iPod touch Blog</a></p>
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		<title>I&#8217;m OK, You&#8217;re OK: It&#8217;s cool to be an early iPad adopter</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/ipad/" rel="tag">iPad</a></p><div style="text-align: center"><img width="424" vspace="8" hspace="8" height="325" border="1" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/oakbrook-store-iphone-release----tuaw.jpg" /></div>
Is it too early to think about pre-ordering an iPad? The WSJ's Smart Money website looks at the options for early adopters, and comes to the surprising and novel conclusion that <a href="http://www.smartmoney.com/Spending/Deals/Should-You-Pre-Order-an-iPad/">it costs more to buy early</a>. <br />
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I'm not sure there's a polite way to put this, so with all due respect to Smart Money, let me say: Well, of course.<br />
<br />
According to the writeup, waiting a few months before buying your iPad "could cut your bill substantially." Author Kelli B. Grant quotes <a href="http://www.tuaw.com/tag/Enderle/">Rob Enderle</a>, who points out out that early technology is issued with premium pricing and is often "riddled with glitches." While those might be valid reasons to wait, there's not much evidence for Enderle's assertion that "the first iPhone owners were pretty unhappy." Aside from the <a href="http://www.tuaw.com/2007/09/06/apple-giving-early-iphone-buyers-100-credit/">price drop</a>, first-gen iPhone buyers (like me and <a href="http://tuaw.com/bloggers/mike-schramm">Mike S</a>.) have <a href="http://seekingalpha.com/article/44709-early-iphone-adopters-extremely-satisfied">been pretty darn happy</a>.<br />
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<div style="float: left;margin-right: 10px;margin-bottom: 2px"> tweetmeme_url = "http://www.tuaw.com/2010/03/11/im-ok-youre-ok-its-cool-to-be-an-early-ipad-adopter/" tweetmeme_source = "tuaw"  </div>
The early adopter tax, along with any associated tech risks, has not escaped the notice of most tech enthusiasts. In the end, it's not much of a factor. We don't buy early because it's a good deal. We don't buy early because it's fiscally sound. We buy early because the technology is cool and we simply cannot or do not want to wait for <a href="http://www.google.com/search?hl=en&#38;source=hp&#38;q=gollum+precious">our preciousssssss</a> to finally come home with us. <br />
<br />
We <em>are</em> the People Who Stand In Line.<br />
<br />
In my case, this is a hereditary condition. I blame my father, who would bring home the latest gadgets to an adoring family. We'd gather around the latest technology, glowing in its radiance, having an utter blast using toys that no one had ever heard of, let alone bought. We were the first family on the block (and possibly in the state) to have a microwave, a fax machine (the size, may I point out, of a small car), a personal computer, or a hand-held programmable calculator.<br />
<br />
It wasn't just cool. It was awesome.<br />
<br />
Thank you Dad, for being an early adopter. Thank you for showing me the way of the technology geek. Thank you for teaching me that you have to live life in the moment -- because if you don't seize today and play with it, tomorrow will never come. <br />
<br />
Sure, something better and cheaper is always going to come along some day. Sure, the bugs will work their way out and the prices will work their way down. But if you don't hop aboard the adoption train, you're never going to get to Techsville.<br />
<br />
Me? I'm going to buy a first-day ticket and have my fun from the get-go.<p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/im-ok-youre-ok-its-cool-to-be-an-early-ipad-adopter/">I'm OK, You're OK: It's cool to be an early iPad adopter</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 15:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://www.smartmoney.com/Spending/Deals/Should-You-Pre-Order-an-iPad/">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/im-ok-youre-ok-its-cool-to-be-an-early-ipad-adopter/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19394724/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/im-ok-youre-ok-its-cool-to-be-an-early-ipad-adopter/#comments" title="View reader comments on this entry">Comments</a><br />
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		<title>GDC 2010: Backflip Studios&#8217; year in the App Store</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/gaming/" rel="tag">Gaming</a>, <a href="http://www.tuaw.com/category/software/" rel="tag">Software</a>, <a href="http://www.tuaw.com/category/developer/" rel="tag">Developer</a>, <a href="http://www.tuaw.com/category/app-store/" rel="tag">App Store</a></p><div style="text-align: center"><img vspace="8" hspace="8" border="0" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/julianbackflip.jpg" /></div>
Julian Farrior hosted a panel here on day two of the 2010 Game Developers' Conference here in San Francisco, and he told a room of press and developers about his last year in the App Store. He had attended last year's conference with a partner while considering starting up an iPhone company, and that idea <a href="http://backflipstudios.com/">became Backflip Studios</a>. Since the company was founded in April of 2009, they've gotten five apps in the top five, and made (Farrior said he'd be honest, because it was more interesting) $2.5 million in revenue so far.<br />
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<div style="float: left;margin-right: 10px;margin-bottom: 2px">
tweetmeme_url = "http://www.tuaw.com/2010/03/11/gdc-2010-backflip-studios-year-in-the-app-store/"
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He revealed that a full $1m in that actually came straight from ad sales -- he's made deals with AdMob and other companies to put ads in his popular <a href="http://itunes.apple.com/us/app/paper-toss/id317917431?mt=8">Paper Toss</a> app, and he uses those ads both for straight revenue, as well as to promote his own games (more on that later in the talk). Farrior offered up a frank and honest look at what it was like to run an iPhone app company for a year.<br />
<br />
First, he talked about what Backflip did right last year. He said that he'd hired a talented team to work on his applications, and that the company had focused on distribution, which they'd "leveraged heavily" -- the more people playing their games, the better. They'd kept production cycles short, kicking out apps in no more than 12 weeks, and he said they'd made the good decision to "design for the medium" and the audience, making shorter, casual games that took advantage of the iPhone's hardware and touchscreen.<br />
<br />
He also talked a bit about the balance he ran between "house ads" (using ads in their free apps to try and create paid app sales) and outside ads -- during the months of December and January of this year, he pointed out how he'd balanced house ads to try and take advantage of the "holiday jump" in sales. As you can see in the slide below, even though he had to take a hit in actual ad sales, he saw a huge boost in App Store sales by using his free app to encourage sales of the paid app <a href="http://itunes.apple.com/us/app/ragdoll-blaster-a-physics/id315282163?mt=8">Ragdoll Blaster</a>. Farrior said this was important: as an App Store developer, you have to leverage everything you can, not just depend on sales numbers for revenue.<br />
<br />
<div style="text-align: center"><img vspace="8" hspace="8" border="0" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/backflipadshouse-1268327603.jpg" /></div>
<div style="text-align: left">He showed another interesting slide as well about "download catalysts" -- specific events in the life of his app that encouraged major boosts or drops in downloads and sales. Apple's "What We're Playing" section in iTunes gave a big boost to app sales (which is something we've heard echoed from many developers here at the show), but the biggest boost actually came from when he used the free app to advertise the lite version of his paid app -- the spot marked as "RDB Lite House Ads in Paper Toss" below. Users downloaded the free app, saw that there was another free app to download, picked it up, and liked it enough to buy the paid version. Again, he made it clear that even if you've got a paid app on the App Store, using "free impressions" in a free app can encourage sales.<br />
<br />
One more thing to note from the chart below: the app's price drop did almost nothing. Farrior again echoed something else we've heard: price on the App Store doesn't necessarily matter as much for sales as most developers think it does. The main factors seem to be quality and promotion -- if people know about your app and like it, they'll buy it almost independent of price.</div>
<div style="text-align: center"><img vspace="8" hspace="8" border="0" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/ragdollblasterdownloadcata.jpg" /></div>
<div style="text-align: left">Farrior also went over what went wrong in the past year. His company had a lot of problems with <a href="http://itunes.apple.com/us/app/harbor-havoc-3d/id336233257?mt=8">Harbor Havoc 3D</a>, a paid app that they intended to be a "deeper, better version of Flight Control." Unfortunately, development ran a little long on the game, they missed some key features (there was no saving of the game's state when you kicked back out to the homescreen -- "I don't know how we missed that," Farrior admitted), and by the time it finally came to market (after an Apple rejection that wasted some press coverage they got), it got lost in the mix of line drawing games.<br />
<br />
Additionally, Harbor Havoc actually suffered from the lite version release: Farrior said the lite version cut sales of the paid version in half. He says they're still working on figuring that one out -- there are a few levels in the paid game, and he mentioned possibly "picking the wrong one" for the lite version. But at any rate, Harbor Havoc, he said, shows that you "can't make an OK game and count on impressions" to pick up the slack. Before you even start thinking about splitting up revenue streams, the product has to support it.<br />
<br />
For the future of Backflip, Farrior says he wants to grow the company -- this year, they hope to release five to ten free apps per quarter "to keep the pipe wide and the impressions high." They also want to test out in-app purchases, from adding extra content for players to possibly a model where they offer "a 99 cent buyout" to completely remove ads from their apps. He's also interested in turn-based gaming -- he says that Zynga and other companies have experimented with that form elsewhere, but that they're not quite there on the iPhone, and there's room for someone else to be. And he's also interested in licensed content -- even a simple game that would otherwise be anonymous can benefit from having a name or brand attached to it.<br />
<br />
The panel was a very frank look at what Backflip Studios has done on the iPhone in the past year. Farrior mentioned that one of the things that drew him and his company to the platform was that he'd seen people who'd never played games before (his mom and sister) looking for game experiences on the platform. Clearly, their success is a result of providing exactly those experiences for customers.</div>
<div style="text-align: left"> </div><p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/gdc-2010-backflip-studios-year-in-the-app-store/">GDC 2010: Backflip Studios' year in the App Store</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 14:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://backflipstudios.com/">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/gdc-2010-backflip-studios-year-in-the-app-store/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19392451/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/gdc-2010-backflip-studios-year-in-the-app-store/#comments" title="View reader comments on this entry">Comments</a><br />
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<a href='http://ads.pheedo.com/click.phdo?s=9159eadeda89c70024342fec6dce5e59&#38;p=64&#38;kw=AppStore'>AppStore</a> - <a href='http://ads.pheedo.com/click.phdo?s=9159eadeda89c70024342fec6dce5e59&#38;p=64&#38;kw=iPhone'>iPhone</a> - <a href='http://ads.pheedo.com/click.phdo?s=9159eadeda89c70024342fec6dce5e59&#38;p=64&#38;kw=Apple'>Apple</a> - <a href='http://ads.pheedo.com/click.phdo?s=9159eadeda89c70024342fec6dce5e59&#38;p=64&#38;kw=Backflip+Studios'>Backflip Studios</a> - <a href='http://ads.pheedo.com/click.phdo?s=9159eadeda89c70024342fec6dce5e59&#38;p=64&#38;kw=iTunes'>iTunes</a>]]></description>
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		<title>TiPb Give-Away: HyperMac Nano Battery for iPhone/iPod</title>
		<description><![CDATA[<a href="http://www.tipb.com/2010/03/11/tipb-giveaway-hypermac-nano-battery-iphoneipod/"><img align="left" hspace="5" width="150" src="http://www.tipb.com/images/stories/2010/03/HyperMac-Nano-1.JPG" class="alignleft wp-post-image tfe" alt="HyperMac Nano 1" /></a>

The HyperMac Nano by HyperShop is an external battery for iPhone and iPod with a built in charging cable. It&#8217;s highly portable, looks and feels great, and is made of 1800mAh lithium ion which provides up 1.5 times full recharge of the iPhone.

To learn more and get details about the give-away, follow us after the [...]<p><a href="http://www.tipb.com/2010/03/11/tipb-giveaway-hypermac-nano-battery-iphoneipod/">TiPb Give-Away: HyperMac Nano Battery for iPhone/iPod</a> is a story by <a href="http://www.tipb.com">TiPb</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /> <a href="http://www.tipb.com">TiPb - The #1 iPhone, iPad, and iPod touch Blog</a></p>
]]></description>
		<link>http://www.brandsonly.nl/apple/2010/03/11/tipb-give-away-hypermac-nano-battery-for-iphoneipod/</link>
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		<title>More suggestions of multitasking in iPhone OS 4.0</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/os/" rel="tag">OS</a>, <a href="http://www.tuaw.com/category/software/" rel="tag">Software</a>, <a href="http://www.tuaw.com/category/developer/" rel="tag">Developer</a>, <a href="http://www.tuaw.com/category/iphone/" rel="tag">iPhone</a></p><img hspace="8" align="right" vspace="8" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/iphone-os-3-1132010.jpg" alt="" />Developers have found further evidence of multitasking support for 3rd party iPhone apps in the latest beta (3.2 beta 4) of the iPhone <a href="http://developer.apple.com/iphone/index.action">SDK</a>, and suggest that it will become a reality this summer.<br />
<br />
9to5 Mac <a href="http://9to5mac.com/multi-tasking-dialog-box-354246234">reports</a> on a new line found deep within the latest iPhone SDK. Specifically, SpringBoard.js has a reference to a "multitasking dialog box" that did not appear in version 3.1.3 of the SDK; it seems that it's new to version 3.2. Of course, there's no assurance that this refers to 3rd party support for multitasking, but it is new.<br />
<br />
Additionally, Appleinsider's souces with "proven track records" <a href="http://www.appleinsider.com/articles/10/03/11/apples_iphone_4_0_software_to_deliver_multitasking_support.html">state</a> that Apple has developed "a full-on solution" for 3rd-party multitasking which will be a part of iPhone OS 4.0. No specifics were given on how it will be pulled off or how it will address the two main concerns: battery life and security.<br />
<br />
Let's assume that Apple's plan addresses the security issue, but battery life still presents a problem, one that was supposedly addressed by Push Notifications. Apple's remote notification service allows applications to offload polling processes to web servers. By keeping the update algorithms working off the device, the iPhone's battery is spared. Certainly the iPhone itself must take on the task of keeping all of those apps up and running.<br />
<br />
It should also be noted that iPhone OS does not use a paged memory model. That means, multi-tasking applications must compete for the same memory space, making it more likely that apps will receive memory warnings and even crash when they use too much memory. That's not an issue in the one-app-at-a-time space, but a real problem with multitasking<br />
<br />
Of course, the iPhone OS is already fully capable of multitasking. In order for non-Apple apps to participate, Apple must lift the current restrictions within the OS. That's something the company won't do until the iPhone engineers have devised the best and safest method. As for iPhone OS 4.0, Appleinsider notes that it's got "a ways to go." Hopefully we'll have an answer in July.<p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/more-suggestions-of-multitasking-in-iphone-os-4-0/">More suggestions of multitasking in iPhone OS 4.0</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 14:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://www.appleinsider.com/articles/10/03/11/apples_iphone_4_0_software_to_deliver_multitasking_support.html">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/more-suggestions-of-multitasking-in-iphone-os-4-0/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19394723/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/more-suggestions-of-multitasking-in-iphone-os-4-0/#comments" title="View reader comments on this entry">Comments</a><br />
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<a href='http://ads.pheedo.com/click.phdo?s=002b0d3f19601ea26bc9d5610f16f2d9&#38;p=64&#38;kw=iPhone'>iPhone</a> - <a href='http://ads.pheedo.com/click.phdo?s=002b0d3f19601ea26bc9d5610f16f2d9&#38;p=64&#38;kw=Appleinsider'>Appleinsider</a> - <a href='http://ads.pheedo.com/click.phdo?s=002b0d3f19601ea26bc9d5610f16f2d9&#38;p=64&#38;kw=Apple'>Apple</a> - <a href='http://ads.pheedo.com/click.phdo?s=002b0d3f19601ea26bc9d5610f16f2d9&#38;p=64&#38;kw=Operating+system'>Operating system</a> - <a href='http://ads.pheedo.com/click.phdo?s=002b0d3f19601ea26bc9d5610f16f2d9&#38;p=64&#38;kw=Computer+multitasking'>Computer multitasking</a>]]></description>
		<link>http://www.brandsonly.nl/apple/2010/03/11/more-suggestions-of-multitasking-in-iphone-os-4-0/</link>
			</item>
	<item>
		<title>Rumor Has It: iPhone 4.0 Bringing Multitasking</title>
		<description><![CDATA[The iPhone has many advantages over smartphone competitors, but one thing it hasn't had that users have been clamoring for is true multitasking. Now, true app backgrounding capabilities are said to be on the way in iPhone OS 4.0. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theappleblog.com&#38;blog=5550580&#38;post=42254&#38;subd=gigapple&#38;ref=&#38;feed=1" />]]></description>
		<link>http://www.brandsonly.nl/apple/2010/03/11/rumor-has-it-iphone-4-0-bringing-multitasking/</link>
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		<title>Apple tops Consumer Reports&#8217; tech support survey, second place not even close</title>
		<description><![CDATA[<p>Filed under: <a href="http://www.tuaw.com/category/apple-corporate/" rel="tag">Apple Corporate</a>, <a href="http://www.tuaw.com/category/hardware/" rel="tag">Hardware</a>, <a href="http://www.tuaw.com/category/apple/" rel="tag">Apple</a></p><img hspace="8" align="right" vspace="8" alt="" src="http://www.blogcdn.com/www.tuaw.com/media/2010/03/472748.1-lg-1132010.jpg" />On Wednesday, Consumer Reports <a href="http://blogs.consumerreports.org/electronics/2010/03/best-and-worst-tech-support-ratings-laptop-desktop-computer-survey-reviews.html">published</a> the results of its latest tech support survey. Apple was on top for both laptops and desktops, well ahead of the company in second place.<br />
<br />
Consumer Reports asked 7,000 subscribers about their satisfaction with their computer companies across categories like problem solved, phone waits, phone staff and online support. Each answer was issued a point value, with a maximum of 100 points.<br />
<br />
Among laptops, Apple scored 86 points. The second place finisher, <a href="http://www.lenovo.com/planetwide/select/selector.html?refurl=http%3A//www.google.com/search%3Fq%3DLenovo%26ie%3Dutf-8%26oe%3Dutf-8%26aq%3Dt%26rls%3Dorg.mozilla%3Aen-US%3Aofficial%26client%3Dfirefox-a">Lenovo</a>, accumulated up 63 points, for an impressive margin of 23 points. The rest of the leader board includes <a href="http://www.toshiba.com/tai/">Toshiba</a> (60 points), <a href="http://www.dell.com/">Dell</a> (56 points), <a href="http://www.hp.com/#Product">HP/Compaq</a> (53 points), and <a href="http://www.acer.com/worldwide/selection.html">Acer/Gateway/eMachines</a> (39 points). <br />
<br />
Apple scored even better with desktops, racking up 87 total points and leading the field in all categories. Here the 2nd place competitor was Dell which scored 55 points among the participants, a full 32 points behind.<br />
<br />
Of course, fanboys like you and me are convinced of Apple quality. Now we have some good 'ol empirical data to toss at our PC-thumping friends and relatives.<br />
<br />
[h/t to <a href="http://news.cnet.com/8301-13579_3-10467112-37.html">cnet &#38; Jim Dalrymple</a>]<br /><p style="padding:5px;clear:both"><a href="http://www.tuaw.com">TUAW</a><a href="http://www.tuaw.com/2010/03/11/apple-tops-consumer-reports-tech-support-survey-second-place-n/">Apple tops Consumer Reports' tech support survey, second place not even close</a> originally appeared on <a href="http://www.tuaw.com">The Unofficial Apple Weblog (TUAW)</a> on Thu, 11 Mar 2010 13:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br /></p><h6 style="clear: both;padding: 8px 0 0 0;height: 2px;font-size: 1px;border: 0;margin: 0;padding: 0"></h6><a href="http://blogs.consumerreports.org/electronics/2010/03/best-and-worst-tech-support-ratings-laptop-desktop-computer-survey-reviews.html">Read</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/apple-tops-consumer-reports-tech-support-survey-second-place-n/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/forward/19394928/" title="Send this entry to a friend via email">Email this</a>&#160;&#124;&#160;<a href="http://www.tuaw.com/2010/03/11/apple-tops-consumer-reports-tech-support-survey-second-place-n/#comments" title="View reader comments on this entry">Comments</a><br />
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<a href='http://ads.pheedo.com/click.phdo?s=b8278f9a83c1b728b46a806636adda49&#38;p=64&#38;kw=Dell'>Dell</a> - <a href='http://ads.pheedo.com/click.phdo?s=b8278f9a83c1b728b46a806636adda49&#38;p=64&#38;kw=Apple'>Apple</a> - <a href='http://ads.pheedo.com/click.phdo?s=b8278f9a83c1b728b46a806636adda49&#38;p=64&#38;kw=Toshiba'>Toshiba</a> - <a href='http://ads.pheedo.com/click.phdo?s=b8278f9a83c1b728b46a806636adda49&#38;p=64&#38;kw=Lenovo'>Lenovo</a> - <a href='http://ads.pheedo.com/click.phdo?s=b8278f9a83c1b728b46a806636adda49&#38;p=64&#38;kw=Laptop'>Laptop</a>]]></description>
		<link>http://www.brandsonly.nl/apple/2010/03/11/apple-tops-consumer-reports-tech-support-survey-second-place-not-even-close/</link>
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	<item>
		<title>Apple iPad — Should You Buy One?</title>
		<description><![CDATA[<a href="http://www.tipb.com/2010/03/11/apple-ipad-buy/"><img align="left" hspace="5" width="150" src="http://www.tipb.com/images/stories/2010/02/ipad_hero_20100127-400x254.jpg" class="alignleft wp-post-image tfe" alt="ipad_hero_20100127-400x254" /></a>

Apple announced the iPad as a magical and revolutionary new product, their most advanced technology ever, and their attempt to grow the widely popular iPhone OS into the troubled tablet marketplace. It becomes available for pre-order this Friday, March 12 and goes on sale on Saturday, April 3 (in the US, international launch in late [...]<p><a href="http://www.tipb.com/2010/03/11/apple-ipad-buy/">Apple iPad &#8212; Should You Buy One?</a> is a story by <a href="http://www.tipb.com">TiPb</a>.  This feed is sponsored by <a href="http://store.theiphoneblog.com">The iPhone Blog Store</a>.<br /><br /> <a href="http://www.tipb.com">TiPb - The #1 iPhone, iPad, and iPod touch Blog</a></p>
]]></description>
		<link>http://www.brandsonly.nl/apple/2010/03/11/apple-ipad-%e2%80%94-should-you-buy-one/</link>
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